Jada

Jada Toys, Inc. is an American manufacturer of collectible scale model cars, figures, radio controlled model vehicles, and dolls. It was founded in 1999 by Jack and May Li. In 2019 German toy company Simba Dickie Group acquired the business.  Jada's products are predominantly aimed at the collectible market. They produce a good range of high quality diecast cars which are often under licence from TV shows or movies.